Nisa Retail is launching its summer-long marketing campaign, Come Rain or Shine, on July 30, with a wide range of competitive offers supported by in-store and online activity.
Products on offer as part of the promotion will include summer staples such as crisps and nuts, table sauces, salad essentials, soft drinks and beers, wines and spirits.
To help its retailers to make the most of this key trading period, Nisa has created point of sale including gondola end kits, hanging signs, shelf talkers and posters, to help create in-store theatre and drive sales of promoted lines.
“With around 31 percent of shoppers spending more on food and groceries for picnics during the summer months, the Come Rain or Shine promotion will create an opportunity for retailers to drive footfall and basket spend with some great offers on key summer lines,” said Philippe Rondepierre, head of marketing at Nisa.
The campaign will also be supported by social media posts, Facebook Live videos and a dedicated Come Rain or Shine webpage featuring summer recipes and a beach picnic-themed game offering the chance to win prizes.
“With the added support of the online activity we hope to further engage shoppers with the Nisa brand in a fun and interactive way,” Rondepierre added.