Nisa Retail welcomes Bebeto range


Confectionery brand Bebeto is launching its 250g big value bags into Nisa Retail. The Halal offering includes Strawberry Laces, Strawberry Trunks, Fizzy Strawberry Pencils and Assorted Fruit Twists.

Paul Simpson, Bebeto UK Commerical Director said: “Whilst we know we produce great tasting, quality confectionery, the support that Nisa Retail brings in introducing our range to their customers is a great boost for the brand”.

The Bebeto range has been introduced to fill a gap in the current Nisa Retail range delivering great quality at a fantastic £1 price point, which is clearly communicated through price marked packs.

“The launch into Nisa Retail will deliver increased brand awareness of Bebeto and drive brand penetration and turnover plus will help in achieving our aim of being one of the Top Five confectionery brands in the UK by 2020,” said Simpson.