Nisa said it is encouraging retailers to sign up to an initiative that is helping to tackle food waste.

Too Good To Go, a B2C marketplace for surplus food, also helps retailers recover some costs for unsold stock by enabling them to dispose of food that is close to its sell by date.

Retailers can listing it on an app and sell to shoppers at a discounted price.

Rikesh Patel, of Buggsi’s Nisa Local in North Kensington, who signed up for the initiative four months ago, said the platform is working well.

“It isn’t about making money, I see it as a way of getting rid of food rather than throwing it in the bin. It does recover some costs but really it allows me to keep my stock at a good level,” he said.

“I was always quite cautious about how much chilled produce I ordered before, but this is a bit of a safety net,” he added.

The scheme initially worked in partnership with the food service industry but increasing numbers of grocery retailers are now signed up.

The ‘magic bags’ of mixed products are ordered online by shoppers who have signed up to the app and collected in store.

Rikesh said he has a mixed customer profile utilising the scheme from young professionals to low income households.

“It is mostly new customers who come in for the bags and we get rid of a couple every day. I am getting more value and instead of throwing out £50 or £60 of fresh goods it is reduced by about 50 percent,” he said.

Richard Shorney, retail development manager at Nisa who is leading the project with partners, said the scheme is a “winning solution” for retailers.

“It allows them to get their wastage down and recover some costs that would otherwise have been lost and at the same time, they are doing their bit to improve sustainability.”