Nisa members and Red Bull share knowledge in Silverstone


Nisa members from all over the south Midlands gathered at Croft Stores in Silverstone to share knowledge and expertise with their colleagues.

The meeting which was organised by Nisa Retail Development Manager Richard Whitehouse incorporated a presentation from energy drink supplier Red Bull and a look at how suppliers can assist retailers in specific categories.

Representatives from Red Bull provided useful advice on how to make the most of the energy drinks category and drive total sales.

Whitehouse said: “It was a great day all in all. Members and Red Bull found the event both different and rewarding. By inviting only a small group of retailers it worked well and allowed us to host it in a store which meant we could incorporate the store walk as part of the day.”

Croft Stores’ Sally Cann said: “We got a tremendous amount of insight from Red Bull in terms of how they could help us to develop our business and just by speaking to other retailers in the informal setting allowed a great opportunity to share best practice and take away snippets for our own business.”