Nisa has launched a Pet Event on Wednesday with deals on a selection of pet food and treats.

The promotion will run until 6 August, supported with themed marketing materials and POS including shelf talkers, hanging signs, posters and gondola ends.

The deals include a variety of bagged treats including Felix Crisipes Beef & Chicken 45g, Dreamies Cheese 60g, Go Cat Crunchy & Tender Beef 325g and Dentalife Cat Dental Salmon Treats 60g, all for just £1.

A range of dry food is also on offer, with the Bakers Small Dog Food Beef & Vegetables 1.1kg and Go Cat Turkey & Vegetable 825g at just £2 a box and a variety of 12pk Felix food pouches on 2 for £6.

Phil Hancock, wholesale category controller at Nisam said: “Whilst pet food is an all year-round necessity for owners, a lot of shoppers stock up on good deals when they see them. In fact, according to research, 47 percent of pet food shoppers buy on promotion, so providing our retailers with exciting and good value deals will help increase basket spend.”