Nisa launches new world food promotion


Nisa is launching a new promotional event to tap into the ongoing popularity of the world food category.

Following on from a series of events focusing on particular food types including Chinese, Indian, Italian and Mexican, the new ‘whatever you fancy’ event this month will incorporate favourites from across the entire range.

Brands including Uncle Ben’s, Blue Dragon, Sharwood’s, Napolina and Barilla all make up the offer with 2 for £2 deals on a variety of sauce jars, noodles, pastas and rices.

“Shoppers are increasingly looking for meal solutions to make quick, easy and tasty meals and the World Food category is an area which serves this shopper mission well,” said Philippe Rondepierre, head of marketing at Nisa Retail.

“Using our eye-catching point of sale material, we’re encouraging Nisa partners to create easy to shop end displays with a variety of choice to ensure they cater for all the different World Food categories.

The event starts in stores on Monday 15 April and runs for three weeks.