Cider Festival

Nisa is organising a Cider Festival promotion to help retailers make the most of the warmer weather and long summer evenings.

The event commenced on Monday (July 9) and will run until July 29, supporting Nisa retail partners in generating additional footfall and sales with competitive pricing and offers on a wide range of ciders.

Ciders on promotion during the festival include Kopparberg 10x330ml at £10, 500ml bottles of Old Mout, Rekorderlig or Bulmers cider at 2 for £3.50 and Smirnoff Cider and Merrydown ciders at 3 for £5, to name a few.

The promotion is supported with themed marketing materials and POS including shelf talkers, hanging signs, posters and gondola ends to help retailers to create in-store theatre and draw attention to the category.

The Cider Festival has become a popular event with retailers and their customers alike and follows a successful Cider Festival event in March, in addition to Gin and Wine Festival promotions throughout the year.

Nisa’s Trading Controller for beer, ales and cider, Sam Yeadon, said: “Cider continues to perform well in our stores and we’ve timed our latest Cider Festival to coincide with the warmer summer weather, when customers are looking for something more refreshing to drink.

“Our previous Cider Festival events have been a great success and we’re confident that the event will provide a strong and competitive offer to our retailers and their customers, whilst driving an uplift in sales.”