Nisa is reviving its Taste of the Orient promotion ahead of Chinese New Year, which will be celebrated on 5 February.
With this year being Year of the Pig, Nisa will be bringing back the Chinese Meal Solution event to drive footfall in partners’ stores and increase sales.
According to figures from Nielsen panel data, 95 per cent of UK households buy into the World Food category with rice and cooking sauces proving ever popular among shoppers.
Top brands in the category including Uncle Ben’s, Sharwood’s and Blue Dragon will feature in key offers to shoppers at Nisa as the Chinese New Year is used to encourage increased spending on meal solutions.
Nisa retailers will be offering customers a wide range of products at just £1 including Prawn Crackers, bottles of hoisin or plum sauce and jars of stir fry sauces from Sharwood’s, Uncle Ben’s Express Rice pouches and jars of cooking sauces as well as egg noodles and sweet chilli sauce from Blue Dragon.
Heritage Chinese Collection ready meals will also be available on a 2 for £5 deal.
Ian Redhead, trading controller at Nisa, said: “Our World Food category events were popular in our retailers’ stores throughout 2018 and the Chinese New Year provides the perfect opportunity to revive the event and help to further drive sales in this category for Nisa partners.”
The Taste of the Orient event will be live in stores between 21 January and 10 February.