Nisa begins Christmas countdown

Nisa has announced a host of deals in an early promotional event, beginning the countdown for Christmas.

The promotion aims to tap into the shoppers’ tendency to begin Christmas shopping early as more than 50 percent of shoppers start their Christmas food and grocery shopping in November, according to HIM research.

Nisa said it has some competitive offers on key essentials that consumers will be looking to buy early.

Included in the £1 Christmas essentials are Bisto gravy granules (170g), Ocean Spray cranberry sauce (250g), Paxo stuffing (170g), Branston Pickle (360g) and various Colman’s pickles, mustards and table sauces.

For those planning ahead for Christmas parties, deals are available on a range of treats including McVitie’s Family Circle biscuits (£3 for 670g carton), McVitie’s Victoria biscuits (£4 for 600g carton), Nestle Quality Street jar, Nestle Dairy Box Deluxe carton and various Maynards sweet jars for £4.

Pringle tubes for £1 and Walkers crisps 6pk for £1 are also on offer to encourage people to get stocked up.

Philippe Rondepierre, head of marketing at Nisa, said: “Shoppers are inspired by ideas from in-store displays and more than half of shoppers purchase products on impulse during the festive season, so we want to tap into this and get the Christmas spending started now and continuing right the way through to the end of the season.

“With multiple shopping trips taking place for groceries and treats before Christmas, we think our retailers have some great deals instore to encourage shoppers to spend and keep on spending.”