Photo: coop.co.uk

Nisa has announced that from April 2019 it will roll out approximately 1,000 further Co-op own brand products across fresh and ambient.

This makes the total number of Co-op own brand lines available to Nisa and Costcutter Supermarkets Group (CSG) retailers to almost 2,000 – more than 80 percent of the Co-op range.

The extended range will be rolled out on a category-by-category basis throughout April.

“A quality own brand range is of strategic importance for the modern convenience store as the customers shopping mission changes. Through this extended range we are giving our partners the opportunity to compete and capitalise on the sales driving potential of the Co-op’s award winning own brand range,” said Ken Towle, chief executive of Nisa.

Both Nisa and CSG, working closely with Co-op, have created guides which demonstrate the optimum and credible range of own brand products to stock based on the store size. The guides outline which products will enable them to maximise the Co-op own brand potential for their business.

“Co-op Own Brand products have been enormously popular with our retailers and their shoppers,” said Darcy Willson-Rymer, CEO of CSG. “By more than doubling the range available through this launch phase, we are providing fantastic opportunities for our retailers to drive additional footfall and basket spend while also enjoying some great margins.”

The lines available to order from 1 April.