Newsagents have welcomed the new “Set for Life” annuity game from national lottery operator Camelot which offers players the chance to win a top prize of £10,000 a month for 30 years.
Mike Mitchelson, National President of the National Federation of Retail Newsagents, commented: “It is great to hear that from March 15, Camelot is bringing a new game to the market. For national lottery retailers this will undoubtedly bring extra footfall into their shops on Mondays and Thursdays before the weekly draws take place as well as providing another opportunity to support good causes.
“I would urge all members who are national lottery operators to throw their support behind this new sales opportunity and to take full advantage of the marketing materials that Camelot has said it will be making available in due course.”