Bestway Wholesale has announced the addition of eight new products to its best-one own label range, including five confectionery lines and three variants of rice.
These products offer a minimum 30% POR.
Kenton Burchell, trading director Bestway Wholesale said: “Consumer demand for own-label products continues to rise and we are fully committed to offering a high-quality range for retailers to stock in their store. Our best-one own label range provides retailers with excellent value and high-quality products across multiple categories and when stocking the range across the store, retailers will create consistent value. All the products are price marked to help with value perception too.”
Price-marked from 79p each, the best-one rice variants come in 500g block packs for easy display and include Basmati, Easy Cook and Long Grain rice, in three different coloured bags for easy recognition of the variant.
The own-label confectionery lines Bestway has launched include best-one White Chocolate Buttons and best-one Milk Chocolate Giant Buttons, both in 70g format and best-one Strawberry Laces, best-one Rainbow Belts and best-one Strawberry Pencils, available in 80g bags. Priced at 59p each or 2 for £1, the sweets contain no artificial colours, are Halal and are suitable for vegetarians.
Both the chocolate and sweet products come in individual hanging bags, making them easy for retailers to display in store.
Each bag has a window front so that consumers can see the product inside.
Colour has been used in the packaging to distinguish flavours, with red for strawberry, purple with multi-coloured writing for rainbow belts, orange for the white chocolate buttons and blue for milk chocolate, which matches best-one’s existing 100g chocolate bars.
Burchell adds: “We know from our retailers that these are growing categories in the market and a gap previously existed in our range for hanging bag sweets and own-label rice, to sit alongside our existing White Pearl rice and rice from other leading suppliers.
“We continually listen to our retailers as to what their customers are asking for, and further to understanding day-to-day needs against a backdrop of rising raw material prices such is the case for rice, we have responded by launching products which close the current gap and represent excellent value to the end consumer.”
The best-one own-label range contains over 300 products including ambient, frozen and chilled goods, among which is a recently launched range of 10 chilled ready meals.
Complementing the range is a selection of premium own-label best-one inspired products, including Hand Cooked Crisps, Conserve and Tinned Cherry Tomatoes.
The confectionery lines are available on the Bestway and best-one websites now, while the rice products will launch in mid-September.
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