North London based Abra Wholesale Ltd has announced the appointment of Craig O’Connor as Managing Director to focus on its future business strategies.

Craig has worked as managing director for both A.F. Blakemore and Dee Bee Cash & Carry as well as Re-Scan Epos solutions.

Dee Thaya, owner and founder of Abra stated: “Craig has a proven track record with a strong reputation across the wholesale cash & carry sector for introducing new and innovative approaches to the wholesale sector.”

Craig O’Connor added: “Abra has posted impressive growth over the past 10 years. Abra’s strength as a family business is that it is very close to its customers providing great value across the range of services. My focus will be to further strengthen Abra’s well- established position in the market place and to introduce a number of new sales initiatives for customers. This will include leveraging our leading edge ordering app and extensive delivery service.”