Mars Wrigley has unveiled the latest instalment of Maltesers’ long-running ‘Look on the Light Side’ campaign, reinforcing the #stayhome message.
Shot entirely through video conferencing, the ads look at how women are getting together online, supporting each other by laughing through the ups and downs of life in quarantine.
“Maltesers’ long-running ‘Look on the Light Side’ campaign has always celebrated universally awkward and embarrassing situations by laughing through the tough stuff,” commented Kerry Cavanaugh, marketing director at Mars Wrigley UK.
“Now we want reinforce the #stayhome message by reflecting the reality of life at home and the ways that women are laughing together through the everyday ups and downs it brings.”
The digital campaign went on air across Channel 4’s On Demand platform from 7 May. On social media, the campaign will be supported by mental health charity Mind, signposting help and advice at mind.org.uk/together for those struggling with isolation.
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