Robinsons Refresh’d has undergone a packaging refresh to highlight the product’s ‘100% naturally sourced’ credentials.
The brand has repositioned the logo and messaging, making it easier to read and increasing brand standout.
The product – available in Raspberry & Apple, Orange & Passion Fruit and Apple & Kiwi flavours – is ideal for meal deal fixtures and food-on-the-go. It also taps into the growing trend for healthier soft drinks, and the growing water plus category.
The new look packs, in case sizes of 12 and 24, are available from early November. The 500 ml bottle has an MSRP of £1.29.