SHS Drinks is re-launching the sparkling adult soft brand in May in preparation for summer sales.
The re-launch will see the introduction of new stylish and contemporary pack designs across the Shloer portfolio, a flavour reformulation and a new digitally-focused marketing campaign.
Through the use of real fruit juice, Shloer has enhanced the quality and flavour whilst ensuring it remains free from artificial colours, flavours and sweeteners.
The new bottle designs of the core Shloer Red Grape and White Grape range feature ‘lollipop’ labels, which reinforce the taste credentials in a fun and colourful way.
‘Chatty, conversational’ style text is also included on the bottles to communicate the taste credentials and sociability of the brand.
The re-launch is being supported by an occasion-focused digital online campaign based on a new ‘…it’s a Shloer thing’ theme. This looks at how Shloer variants suit different types of occasion; with engaging digital content featuring top tips for hosting BBQs, parties and events.