The UK’s no.1 Irish Whiskey is introducing a zesty new expression to its core range – Jameson Orange – combining the finest triple-distilled Jameson Irish Whiskey infused with natural orange flavouring, debuting on UK shelves and on-premise from August 2021.
Bottled at 30 per cent ABV, Jameson Orange is bursting with flavour and introduces a modern, low-sugar twist to the growing flavoured spirits category, which accounts for 95 per cent of NPD volume in the On-Trade and has driven 80 per cent of all Off-Trade spirits NPD sales in the last two years. Orange has also been one of the key growth flavours in the past three years and over one quarter of consumers typically drink orange-flavoured serves.
“With the popularity of flavoured spirits on the rise and Jameson continuing to fly in the UK, Jameson Orange is perfectly positioned to tap into this growing consumer opportunity,” said Ian Peart, Commercial Director at Pernod Ricard UK. “The newest innovation in the Jameson family builds on the brand’s carefully crafted process to offer an accessible entry point from which to explore a value rich category and engage new consumers. We’re confident that this focus on taste and quality will appeal to a broad audience of whiskey fans, bartenders, and curious spirit drinkers looking to explore and experiment.”r.
Jameson is investing significantly in the launch, which is being supported throughout October by a Through-The-Line campaign including digital, social and VOD media, experiential, as well as Off-Trade, On-Trade and eCommerce activity, and reinforces Pernod Ricard’s focus on creativity, innovation, and consumer relevancy.
Jameson Orange will be available in Booker and Costco from mid-August at an RRP of £23.95.
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