New i heart Spirits range will be made exclusively available to Nisa retailers just in time for the Christmas period.
Freixenet Copestick, the brand owner of i heart Wines range, has last month announced the brand’s expansion into spirits.
The new range, comprising i heart Gin (40% ABV) and i heart Pink Gin (37.5% ABV), will be exclusively available in participating Nisa stores from 2 December, with full launch activity towards the end of January ready for Valentine’s Day.
Developed in 2010, i heart Wines is now the 10th largest wine brand in the UK, According to IRI data.
“Nisa’s gin sales have increased by almost a third versus the previous 12 month period, and this exclusive gin is a real bonus for our partners – especially due to the popularity and success of the i heart brand we’ve seen in the past within Nisa stores,” said Scott Parker, Nisa’s wholesale category controller for spirits.