A new Costcutter store in Windsor is enjoying steady increase in sales by 5-10 percent a week since  opening at the end of May.

The store has been developed through Costcutter Supermarket Group’s unique Shopper First: Drive Five to Thrive business growth programme which helps retailers tailor every aspect of the store – from range and missions, to marketing and in-store execution.

Identifying Younger Tonighters and Busy Impulsers as the key shopper personas, the store focuses on chilled produce, which includes a wide-ranging choice of Co-op own brand products and an extensive range of free-from produce, devoting over ten square metres of space.

In addition, the store boasts around six square metres of chilled food-to-go, including Ginsters and Co-op products, underpinned by lunchtime meal deals and a free-standing hot food-to-go counter and fresh bakery unit, supplied by Country Choice.

A Costa Coffee machine and Slush Puppy machine, which are already proving a draw, complement the the food-to-go range.

Charul Patel, the store owner, said: “We’re absolutely thrilled with the new store, in fact the transformation couldn’t have been more dramatic. We’ve had some very positive and encouraging feedback from shoppers who are delighted with the range and offering we’ve created.”

Patel invested over £200,000 to buy the freehold of a former electrical and plumbing wholesale store at Springfield Road and convert the two existing units into one convenience store.

He now plans to expand the services to include prescription and laundry collection, as well as a new Post Office counter at the end of July.

“We already have plenty of plans in place to develop the store further and we’ll continue to listen to shopper feedback and work closely with our Costcutter Business Development Manager, James Leggett, to get maximise the potential of the store,” he said.