Vimto has announced its brand value has jumped a staggering £1.8 million in the latest period to 14 July 2018, as per Nielsen data, to reach a record high of £81 million.
The monumental jump comes during Vimto’s largest and most disruptive campaign to date – I See Vimto In You. The brand has invested £3 million into the trailblazing campaign, which has captivated more than 3,000,000 teens across the country through its ‘anti-advertising’ angle.
Activity has seen Vimto back on TV with a launch spot during ITV’s popular Love Island, as well as social media and digital advertising, experiential sampling in London, snapchat lenses and industry firsts with personalised Video on Demand (VOD), and cinema advertising.
Emma Hunt, Head of Marketing, said: “We expected to reach a record brand value through ‘I See Vimto In You’, and we’re delighted to have seen one of the biggest jumps in the brand’s history, all before the campaign has even ended. We are thrilled that we continue to smash industry benchmarks on our digital advertising, combined with excellent consumer responses across our social platforms.
The impressive figures coincide with the brand’s 110th anniversary and follow a decade of consecutive annual growth at over 6 percent.