New campaign follows Yop design relaunch

Leading drinkable yogurt brand Yop has announced a new campaign set for roll out next month.

The campaign will hero flavours including Strawberry and Raspberry 500g bottles as well as the new Strawberry 180g bottles in four packs through a digital advert starring 19-year-old French Pro football freestyler Yoanna Dallier.

The advert also features up and coming UK music artist Dawnwall and voiceover artist Co Cole.

The campaign follows a major revamp for Yop in March, with new design across its portfolio, as well as new formats and flavours.

Rosanne McDonnell, brand manager for Yop at General Mills, said: “We’re really excited about our new campaign and believe that it perfectly taps into an untouched audience of teens within yoghurt.

“There is a significant opportunity to grow this segment incrementally and there is a huge opening for Yop to play a role in ensuring teens and young adults consume the Calcium and Vitamin D they need in their everyday lives. We hope the campaign resonates with parents of teens and teenagers alike who want to make a positive change.”

Yop contains no artificial colours or flavours and is a source of Calcium and Vitamin D. Every bottle is recyclable.