New Amsterdam Vodka has launched a major advertising campaign called Pour Your Soul Out.

The campaign includes a 30 second commercial featuring accomplished drummer, Omari Williams who has toured with some of the world’s best-known artists.

The advert will also be supplemented by a 78-second extended version of the commercial which will run across digital platforms.

Pour Your Soul Out will be supported through a social media campaign, including Tinder, Youtube, Instagram, Facebook and Snapchat.

“Following its huge and continued success in the US where it is now the fastest growing vodka brand, New Amsterdam Vodka has firmly established itself as a key player and a brand to watch in the UK market. We believe this exciting new campaign will amplify the brand’s strong growth,” comments David Mallory Channel Director, UK Impulse & On trade.