Nestlé Waters UK has launched new LEGO bottles in its Nestlé Pure Life portfolio as part of a partnership with The LEGO Movie 2: The Second Part.
The new LEGO Waterbuddies range will feature eye catching designs with the iconic and much loved characters from the movie, widely tipped to be the biggest kids’ film of 2019.
The range offers retailers a fantastic sales opportunity to tap into key ‘on the go’ kids’ water consumption moments including family days out, lunch boxes, road trips and picnics, the brand noted.
“Nestlé Waters is committed to inspire kids to drink more water by making bottled water fun and engaging. We are confident that The LEGO Waterbuddies range will just do that,” said Severine Hemms, out of home shopper marketing manager at Nestlé Waters.
The Nestlé Pure Life LEGO range is available this Spring, in 24x33cl cases across all major wholesalers with a RRP of £0.65 per bottle.
A suite of POS is available for retailers to promote the launch, including shelf barkers, FSDUs and posters.