Nestlé Waters gives its Perrier range a refreshing relaunch


Nestlé Waters is introducing Perrier Flavours to its bottled water portfolio, in what is set to be the biggest year for the brand in over a decade. The premium range will be available in two refreshing flavours – Green Apple and Lemon.

Sold in over 144 countries, the iconic Perrier brand resonates with consumers due to its intense bubbles and naturally sparkling characteristics. With one in three consumers looking for sugar free soft drinks that are high in quality, Perrier Flavours aims to offer health conscious shoppers a tasty natural alternative with a subtle hint of flavour.

Caroline Juin, Marketing Director, Nestlé Waters comments: “69% of people already recognise the high quality of the brand and this is set to continue with the new range. There has been a significant focus on the role of water and healthy hydration in maintaining a healthy lifestyle which has helped to drive sales and grow the bottled water market (+19%).

“Having performed exceptionally well in consumer testing, the new range will contain natural ingredients and no sugar and just two calories making it the perfect option for shoppers who seek refreshing sparkling flavoured water, whilst on-the-go.”

Nestlé Waters encourage retailers to ensure they are providing a selection of the best–selling bottled water brands that customers would recognise and actively seek out.

Perrier Flavours will be available in packs of six. The RRP for a single bottle is £0.95. The launch will be supported by a significant outdoor campaign across the country as well as in-store, sampling, digital and video on demand. There is also bespoke activation in depots.