Nestlé Breakfast Cereals has secured an exclusive promotional collaboration for Star Wars: The Last Jedi.
The on-pack promotion is running for 17 weeks and is being supported by significant TV and digital campaign investment, as well as a range of in-store material.
Consumers can choose the option of two different packs: the light side featuring Rey or the dark side starring Kylo Ren.
There are 30,000 prizes to win including 20,000 on-the-go BB-8 breakfast units, cereal containers or bowls featuring characters from the film.
Toby Baker, Marketing Director UK, Nestlé Breakfast Cereals said: “This is our first big movie collaboration in a number of years and we’re delighted to work with Star Wars, one of the world’s most successful and iconic movie franchises. We hope consumers will enjoy the exclusive packs, as well as the opportunity to win their own Star Wars-branded prize.”
The on-pack promotion will run across Nestlé’s cereal products; Shreddies Original, Cheerios Multigrain, Shredded Wheat, Less Than 5% Sugar Oat Cheerios, Shredded Wheat Bitesize, Nestlé GoFree Corn Flakes and Nestlé GoFree Rice Pops.