Over 72 percent of consumers are likely to turn to their local convenience store to pick up shopping items they have either forgotten, or run out of, over the Easter period, reveals a new survey by Bestway Wholesale.

Local stores are the preferred choice for 57 percent of the shoppers to top up their liquid (soft drinks/alcohol) refreshments for a family gathering over this period.

With multiples operating on reduced opening hours during this period, Easter Sunday, in particular, provides a strong opportunity for the convenience channel to prove its value, noted the wholesaler.

“This new survey reinforces the importance of local convenience stores as the nation’s go-to ‘port-of-call’ for essential, or forgotten, shopping items, especially over Bank Holidays and family occasions where the multiples may be operating on reduced opening times, or where saving time takes priority,” said Paul Adams, head of sales & development for best-one.

“The advice we give our retailers is to make sure that over the Easter period, you are well stocked up on daily essentials as well as the soft drinks and alcohol categories, as Easter is a traditional family occasion where items may have been forgotten, or cupboards are just running low.”

The survey also found that over half of the shoppers would be shopping in their local convenience store at least once a week, with staple groceries being the most purchased items.  60 percent of respondents indicated that they are most likely to buy daily commodities such as bread, milk, butter and eggs, followed by 45 percent buying confectionery and 31 percent, soft drinks.