Camelot, operator of the National Lottery, said retailers can expect bumper sales this week, thanks to huge back-to-back EuroMillions and Lotto jackpots offering up to a 96 per cent and 23 per cent sales uplift respectively.
The special EuroMillions Super Jackpot draw tomorrow (4 February), with an enormous £107 million estimated jackpot up for grabs, will be followed by an £11.8 million Lotto ‘Must Be Won’ draw on Saturday night (5 February).
Last September’s EuroMillions Super Jackpot draw saw National Lottery retailers benefit from a 96 per cent uplift in sales, and January’s ‘Must Be Won’ Lotto draw has seen 23 per cent sales uplift, Camelot noted.
“It’s not that often we have two huge draws 24 hours apart, so Friday and Saturday are going to be extra special for both National Lottery players and retailers,” Jenny Blogg, Camelot’s Retail Director, said.
“Get talking to your customers about the draws to help generate interest and excitement, and make sure your POS is already sited to really help maximise the sales opportunities that these incredible draws bring.”
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