National Lottery predicts sales boost with upcoming £20m ‘Must Be Won’ draw

National Lottery operator Camelot said its retail partners could see sales increase by as much as 48 per cent for the upcoming Lotto £20 million ‘Must Be Won’ draw on 7 November.

The jackpot draw celebrates the launch of new £5 prize in Lotto ‘Must Be Won’ Rolldowns, which kicks in on the same night as the £20 million ‘Must Be Won’ draw.

The new change will mean that players who match two main numbers in a Lotto ‘Must Be Won’ draw where no one matches all six main numbers to win the jackpot outright will also scoop a share of the jackpot – winning £5 in addition to their free Lucky Dip.

“The new change to Lotto will see around a million people win a fiver in a ‘Must Be Won’ draw if the jackpot rolls down and is shared,” said , Jenny Blogg, Camelot’s retail director.

“This is the first time a cash prize has been available for matching two main numbers on Lotto, so retailers can expect even more positivity and footfall around Lotto going forward. On top of the usual commission they make on the free Lucky Dip and paying out some of the other boosted prizes, this will mean a significant number of players reinvesting their £5 win back in store.”

With Lotto POS started landing in stores this week, Camelot urged retailers to site this in the best possible location and as soon as possible.

“To make the most of the upcoming £20 million ‘Must Be Won’ Lotto draw, POS should be sited promptly and retailers could also talk customers about the new prize tier to really help build excitement,” Blogg said.