John Want, Marketing Director at Adelie Foods, says: “With such a fantastic range of prizes that will genuinely appeal to all music lovers as well as retailers wanting to drive more Food To Go sales, this promotion will be music to their ears. What’s even more appealing is our prizes are simple to win. All outlets need to do is simply display our bold point of sale materials in their chillers, and there is still time to get involved.”
The promotion follows a major rebrand of URBAN eat from food to go company Adelie Foods.
John Want adds: “We recognise that young people – in particular students have always been at the heart of what we do at URBAN eat. We’ve timed the URBAN (b)eat promotion to tie in with the biggest time in the university calendar, Fresher’s Week to enable retailers to take advantage of this highly profitable opportunity and maximise food to go sales by offering young people an offer they can’t refuse.