Müller has announced new recipes for yogurt brands, Müllerlight and Müller Corner.
Made possible following the discovery of a new yogurt culture, the new Corner recipe, available from June, contains up to 9 percent less sugar, more protein and has a thicker and creamier texture.
The new Müllerlight recipe has a thicker and creamier texture, zero percent added sugar and remains fat free. Available now, it is suitable for vegetarians and high in protein.
The dairy company has redesigned packaging to make it easier to identify flavours and health claims.
The relaunch of the brands will be supported by the two biggest multimedia marketing campaigns in Müller’s history.
The campaigns, which will feature across billboards, print advertising and social media, will also include two new television adverts starring Britain’s fastest ever woman Dina Asher-Smith, and recently crowned European Indoor Pentathlon Champion, Katarina Johnson-Thompson.
The business is also bringing back an on pack promotion which will see more winners compared with 2018.
“We’re an established category leading brand, but we need to constantly refresh and reinvent ourselves to stimulate further category growth,” said Michael Inpong, chief marketing officer at Müller.
“This is a revolutionary milestone for our brand, and the category. We’ve created our best ever recipes, backed up by our biggest ever marketing campaigns, and we’re continuing to innovate on sugar reduction.”