Mug Shot launches new products and promotion


Leading branded meal and snack manufacturer Symington’s has introduced three new products to its popular Mug Shot portfolio.

The Leeds-based firm also announced a new on-pack promotion for the instant snack brand in partnership with Alton Towers Resort.

Protein Pots in Roast Chicken, Chicken Tikka, Mac & Cheese and Rogan Josh flavours, Vegetable Pots in Mediterranean, Thai, Mexican, Indian flavours and  On the Go Rice Pots in four flavour variations are the new products set to hit shelves this month.

Symington’s has also announced a host of enhancements to the existing On the Go and The Big One ranges.

The on-pack promotion, running from May to October, offers consumers two for one entry to Alton Towers theme park worth up to £56 per pack.

The promotion will run across all Mug Shot sachets, Mug Shot Cup Soup and On The Go pots and is set to appeal to families, thrill-seekers and young adults alike.

Mug Shot will be hitting TV screens again as part of the promotional activity which will be supported with a large scale marketing and PR campaign including targeted influencer activity, a branded Symington’s and Alton Towers microsite and a strong social and digital campaign.

The promotional packs will be available in all major retailers as well as cash & carry and wholesale operators.

Matt Lee, chief commercial officer at Symington’s, said: “We’re thrilled to partner with Alton Towers Resort to launch this exciting promotion across our Mug Shot brand. This is a fantastic opportunity for Symington’s, particularly Mug Shot, and we expect the brand to perform very well throughout the promotion.”