Mrs Elswood and Delouis announced as official partners of National Picnic Week


Mrs Elswood, the pickled cucumber brand in the UK, and Delouis, authentic French mayonnaise, will be the official partners of National Picnic Week 2018 (15-24 June). This is for the second consecutive year both brands associate with the National Picnic Week.

Picnics are on the rise in the UK, with more people choosing to spend time away from phones and other devices, to spend quality time with friends or family. On average, UK shoppers picnic at least three times a year, that’s 94 million picnics per year! It is essential for retailers to offer shoppers inspiration for their Summer ‘al fresco’ eating.

The full range of Mrs Elswoodflavours and formats, from Whole Sweet to Sandwich Slices and Hot Dill to Sweet & Sour, will perfectly complement shoppers’ picnic favourites. Mrs Elswood pickles are a delicious addition to a cheese board, smoked trout and cream cheese sandwich, potatoes salad or as a lobster roll accompaniment.

As official partners of Picnic Week 2018, Mrs Elswood will benefit from a Consumer PR campaign, including recipes development with chef Adam Rawson, a stunt based on a partnership with a baker to create a pickle sandwich and a Social Media campaign with the launch of Mrs Elswood Instagram page @MrsElswood, influencer outreach and advert on YouTube.

Originally set up in 1885, Delouis’ French gastronomic heritage in combination with the inspiration which is derived from Great Chefs’ recipes allowed the brand to create mayonnaises of premium quality. The range is composed from the freshest natural ingredients, containing no artificial preservatives or flavours and made from free range eggs.

Its range is consisted of two formats; a 125g jar (Tartar sauce, Béarnaise Sauce and Hollandaise Sauce) and a 250g jar (Mayonnaise and Aioli – Garlic Mayonnaise). All of them constitute the best accompaniment for any type of dish whereas they are ideal for creating delicious snacks and salads.

London-based Empire Bespoke Foods owns the Mrs Elswood brand and distributes Delouis.