Most vapers are loyal to their brands, claims new survey

Over half of Britons who vape are loyal to their favourite brand, states a recent survey, adding that most vapers gets influenced by their vaping friends the most when it comes to buying decisions.

According to a survey conducted by GoSmokeFree.co.uk, more than half (57 per cent) of people who vape said they are loyal to their favourite brand and are not likely to experiment with other brands. Considering this is a habit so many people partake in multiple times per day, it’s unsurprising that people tend to lean toward their go-to brand.

The survey report added that 40 per cent of people who vape said they consider themselves advocated for vaping and a smoke-free lifestyle.

More than half (52 per cent) of people who vape said they are most influenced by friends when it comes to what kinds of vaping products to buy, added the report. Vaping can sometimes be a social activity and fun to bond over if, for example, multiple friends have vaping devices and different flavours.

Another one in three (33 per cent) of people who vape said they are most influenced by online reviews. One in ten vapers said they’re most influenced by advertising, such as ads on social media, and five per cent of people said celebrities are the factor that most influence their decision on what vape products to buy. 

However, more than three-quarters (80 per cent) of respondents also said they don’t think celebrities who vape do enough to promote the benefits of vaping.

The report also mentions that nine in 10 (89 per cent) of respondents who vape said they don’t do so while driving.