Coca-Cola European Partners has unveiled a brand-new promotion to support its Monster Energy range, giving gaming enthusiasts the chance to win a Monster-branded racing simulator.
Running now and until the end of September, this is the latest in a long history of successful promotions as part of Monster’s relationship with the gaming industry.
The promotion will see one lucky winner get their hands on a complete racing simulator package worth £2,500. The prize includes a PS4, a Playseat gaming chair, a curved TV screen, a steering wheel, pedals and a game.
The competition can be promoted by retailers with POS and consumers can enter through the Monster Energy website. Retailers can request supporting POS – including posters, wobblers and barkers – from the CCEP Customer Hub Tools & Resources pages at www.cokecustomerhub.co.uk or on 0808 1 000 000.
Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners GB, said: “Gaming is a huge and fast-growing part of the global entertainment industry, and the energy drinks segment is playing a similar role within soft drinks, having delivered 30 per cent of total category growth in the last year. The Monster brand continues to enjoy double digit growth and is performing ahead of the category, driving more than 90% per cent of growth over the last 12 weeks.
“At the same time, there has been a huge 193.5 per cent increase in the sales of games and computer software in GB. With that in mind, Monster’s simulator promotion comes at a time when people have more time for gaming in the home. The supporting POS will deliver in-store theatre and resonate with shoppers and core Monster Energy fans – a must for retailers to activate.”
To request POS materials, visit https://cokecustomerhub.co.uk/ or call 0800 1 000 000
To use this website you must be aged 18 years or over. Please verify your age before entering the site.
