Mondelez will unite two power brands this Easter with the launch of Cadbury Oreo Egg.

Cadbury Heroes favourite Cadbury Creme Egg Twisted will be launching in a convenient bag format at an RRP of £1.49 for 94g, 10 packs per case.

Mondelēz’s number one Easter brand will introduce the Cadbury Creme Egg Mega Egg – £4.99 RRP for 209g, 6 packs per case.

Also new for Easter is the Cadbury Heroes Easter Pouch – £5.69 RRP for 384g, 8 packs per case.

A £6m campaign will supporting the Easter range, beginning on January 1 with the launch of a national Cadbury Creme Egg promotion ‘Hunt the White Creme Egg’ – which involves a convenience channel exclusive promotion, where the retailer could win £1,000 if a White Creme Egg is found in their store.

Cadbury Creme Egg hunting season will return to TV, supported by a far reaching digital media campaign, and Cadbury will continue its partnership with the National Trust with further public egg hunts.