Molson Coors has acquired premium cider brand Aspall Cyder Limited, the company has announced.
Founded in 1728 by Clement Chevallier and run by the eighth generation of his family, Aspall is an established premium brand.
Aspall also produces leading specialty vinegars, including Aspall Organic Cyder vinegar, which is made using a fermentation process that is the only one of its kind in the world.
Aspall operates from a single site in Aspall, Suffolk.
Phil Whitehead, Managing Director of Molson Coors UK & Ireland, said: “We’re delighted to add Aspall to the Molson Coors portfolio. Both companies share a similar history that is deeply rooted in family, dedication to customers and a commitment to excellence. The Chevallier’s have been producing cyder for almost 300-years and their range of brands enhances our existing portfolio. We’re now looking forward to helping Aspall become the number one premium cyder in the UK and building on the huge potential of the Aspall vinegars, as part of an ongoing strategy to premiumise our portfolio.”
Barry Chevallier Guild, Aspall Chairman, said: “This is an important milestone in Aspall’s long history and a proud day for everyone involved with the company. Having been in close discussions with Molson Coors for over a year, we were delighted to find that they share our rich heritage, passion for making quality cyder and vision for the future development of Aspall and its people. Molson Coors is known for respecting the provenance of local brands it has acquired in the past, and has the scale and expertise to accelerate our growth in the premium cider category in the UK and beyond.”