Mini Babybel has extended charity partnership with Comic Relief for the 20th year running.
Mini Babybel will release of limited-edition packs to raise money for Comic Relief’s Red Nose Day, with 5p being donated from the sale of each promotional pack.
Red Nose Day is back on Friday 15 March this year. Money raised through the campaign is used to support vulnerable people and communities in the UK and internationally.
Each promotional pack includes individually wrapped Mini Babybel complete with fun dares featured on the wrappers.
Consumers are also encouraged to share their dare on Instagram, Facebook or Twitter, using the dedicated hashtag #BabybelDares, with Mini Babybel donating a further £1 to Comic Relief for each dare shared on social media. Donations will be capped at a maximum of five per social media handle/name.
This will be accompanied by supporting marketing activity, including fun-filled influencer collaborations with famous faces such as Spencer Matthews and Vogue Williams.
Célina Leroyer, Brand Manager at Bel UK, said: “Mini Babybel is already a beacon brand that’s enjoyed in 43 percent of all family households in the UK. The ongoing support of Comic Relief, which has continued for 20 years now, highlights Bel UK’s commitment to delivering positive brand perception and perfectly fits with Mini Babybel’s position as a fun filled snack.”
Limited edition Red Nose Day Mini Babybel packs are available in all major supermarkets and convenience stores nationwide from the second week of February 2019, until stocks last.