Mentos has announced a new limited edition product Complimentos and an investment of £1.6 million in its biggest campaign of the year.
Building on last year’s Mentos Say Hello campaign, Complimentos will see every roll feature a light-hearted compliment. The fun comments include “You are the one I CHEWS” and “You and I are MINT to be”.
The new look will be available on Fruit, Mint and Rainbow packs for three months from July until September (RRP: £0.60).
The launch will be supported by a new cinema advert, OOH media, experiential pop-ups and sampling. POS is available for retailers to bring the campaign to life in store.
Sarah Elmer, Mentos brand manager, said: “Mentos Say Hello was such a great success for us and with Complimentos we’re hoping to go even bigger and better. We’re sure the fun compliments we’ve printed on our limited edition Mentos packs and the corresponding above and below the line campaign will be a real conversation starter. It’s ideal for creating theatre in store, giving retailers an extra reason to interact with their customers.”