MENTOS is investing £1.6m in its biggest campaign of the year.
The Complimentos campaign will see every roll feature a light-hearted compliment including “You are the one I CHEWS” and “You and I are MINT to be”.
Mentos’ fresh new look will be available on Fruit, Mint and Rainbow packs until the autumn, backed by a new cinema advert, social media, experiential pop-ups and OOH media.
RRP: £0.60
CASE SIZE: 40 rolls