McVitie’s has signed an agreement with Team GB to become an official partner of the Olympic team until the end of 2020.
The partnership will be activated through consumer promotional activities, retail partnerships and internal colleague programmes, with just over a year to go to the Tokyo 2020 Olympic Games.
Team GB is entirely independently funded and its commercial partnerships allow the organisation to participate in the summer and winter editions of the Olympic Games.
“McVitie’s come on board at the perfect time as we prepare to launch our one year to go campaign for Tokyo 2020, which we have no doubt will be an incredible Olympic Games,” said Tim Ellerton, commercial director of British Olympic Association, who select, manage and lead Team GB.
Nick Bunker, managing director at McVitie’s brand owner pladis UK&I, said: “We’re incredibly proud to be working with Team GB, bringing together Britain’s favourite team with Britain’s favourite biscuit brand. We have exciting plans for the partnership and are looking forward to seeing it come to life ahead of the much-anticipated Games next year.”