Mars launches brand-new M&M’s Eggs ready for Easter

M&M’s Eggs

Mars Wrigley Confectionery has launched brand-new M&M’s Eggs ready for Easter 2019.

With a crunchy speckled shell and milk chocolate filling, M&M’s Eggs will come in a pack to be shared with family and friends.

The seasonal treats are available in all major UK supermarkets from now until Easter.

Chirag Shah, seasonal brand manager, Mars Wrigley Confectionery, said: “We’re thrilled to be launching M&M’s Eggs in the UK this year. M&M’s is the world’s number one confectionery brand and this new treat brings a seasonal twist to everyone’s favourite crunchy chocolate.”

The launch will be backed by advertising on Facebook and Instagram during February.

M&M’s will also be inspiring bakers to get colourful this spring through sharing recipe ideas that are perfect to be decorated with M&M’s Eggs.

The new M&M’s® Eggs come with a Recommended Retail Price of £1 for an 80g bag, £2.50 for a 250g bag and £3.50 for a 315g bag.