The NFRN said it has secured an increase in the payment that Mail Newspapers makes to home delivered newsagents when third party advertising inserts weigh more than 70g.
The increase, across all four weight bandings, took effect on all newspaper titles in the publisher’s stable from 1 January 2019.
NFRN has approached all national publishers who participate in the scheme asking them to look again at the payment rates.
Mike Mitchelson, national president of NFRN, said: “We are pleased that Mail Newspapers has recognised the importance of better rewarding HND retailers for the extra work involved in handling third party advertising inserts.
“Coupled with a spate of recent cover price increases that were accompanied by pro rata margins, this is a good start to the year and we hope that other publishers will now follow the Mail’s lead.
Brian Murphy, head of news at NFRN, added: “Before Christmas we made it clear to newspaper publishers that we were unhappy with the current rates of payment for third party inserts.
“Mail Newspapers is the first publisher to respond positively to our call and we hope to receive further positive news from their publishing colleagues in due course.”
The payments have to be negotiated individually with each major newspaper publisher and home news delivery (HND) retailers must register with their news wholesaler to receive the benefit of these payments.