Spanish beer brand Mahou has announced a series of experiential events this summer, bringing the taste of Madrid to the UK.
The Sundown Series will run for six weeks in venues across London, Manchester and Liverpool.
Starting from the 17 June, each week of The Sundown Series will include an immersive Spanish experience led by a ‘Mahou Maestro’, carefully curated to bring the taste and culture of Madrid to UK consumers.
“Spanish beer has experienced a surge in popularity in the UK in recent years and so we wanted to curate a moment where drinkers could immerse themselves in the story and heritage of the most well-loved beer of Madrid, Mahou,” said Phoebe Small, Mahou brand manager.
Guests will be given the opportunity to glean insider knowledge of Madrid, celebrate tapas culture, create their own street-style art and basque in the vibrancy of the Madrid music scene.
The authentic Madrileño experience will be served chilled with a perfectly poured Mahou.
The events follow a successful campaign in London last summer which saw an increase in Mahou’s consideration and awareness in the capital.