Costcutter Supermarkets Group has unveiled its new-look Mace fascia, following the roll-out of its Shopper First store transformation programme.

St. Brelade in Jersey has become the first store to showcase the new-look, which includes updated Mace fascia board, window graphics and internal highline canopy.

As part of the Shopper First Programme, all Costcutter, Mace and Simply Fresh retailers were provided with detailed shopper profile information for their stores.

“The new-look Mace fascia and store design has been refreshed to help our stores stand out from the crowd and connect with shoppers,” said Antony Downing, head of store development at CSG.

Retailers will have access to a choice of two fixture designs, wood effect or blue vinyl.

“As the first in a wave of refreshed Mace stores, we’re thrilled with the finished result and the feedback so far from our customers. We feel we are now able to offer our customers not just the products they want, but a fantastic shopping experience too,” commented Helier Falles, owner of Mace St. Brelade.