LUCOZADE Sport has unveiled a tribute to Anthony Joshua’s life, the latest promotion in its Made to Move campaign.

The initiative tells the story of Anthony Joshua’s rise from humble beginnings to the pinnacle of his sport, and perfectly highlights the ‘Nobody moves forward by standing still’ attitude that has made Joshua the fighter he is today.

The advert was shown during high-profile slots around the weigh-in, press conference and was the final advertisement that aired directly before Joshua’s victorious sell-out fight at Wembley Stadium against Wladimir Klitschko.

Steven Hind, Lucozade Sport Marketing Director at Lucozade Ribena Suntory said: “Anthony Joshua personifies Made to Move and we’re proud to support such an inspiring athlete who reflects the ethos and values of Lucozade Sport. The short film shows a man who’s never stood still, and while Watford to Wembley may not be far geographically, emotionally it is immense.”

Hind added: “Over the summer months soft drink sales typically increase so retailers should stock up on to make the most of this profit opportunity.”

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