Lucozade

Lucozade Energy is getting summer-ready with a new pack refresh across its flavours range.

The new look will create more consistency across the Lucozade Energy flavours range, giving it a unified look that will drive further stand-out and appeal on shelf.

“The Lucozade Energy flavours range is already growing 32.7 percent year-on-year. This eye-catching new packaging will drive further interest in the range from shoppers and drive sales for retailers,” said Bridget Hirst, Brand Manager for Lucozade Energy.

Refreshed packaging across the Lucozade Energy flavours range, which includes Caribbean Crush, Wild Cherry, Brazilian, Pink Lemonade and Apple Blast, is available now.

“We know from research that consumers really like the refreshed Lucozade Energy packs, which they believe are much more modern. This strong consumer response, alongside the £12 million value growth on the range in the last year, demonstrates both the consumer demand and the huge growth opportunity within our wider flavours range,’’ added Hirst.