Lucozade Energy launches ‘Find Your Flow’ campaign


LUCOZADE has announced a £14m investment in the launch of its biggest ever campaign for Lucozade Energy.
The campaign features the new strapline, ‘Find Your Flow’ to highlight that Lucozade Energy offers a range of flavour choices for shoppers.
Targeting men and women on-the-go, the multi-million pound ‘Find Your Flow’ activity launches this month with, outdoor advertising, TV sponsorship, and experiential.
To help retailers recreate the campaign buzz in-store and capitalise on the sale opportunity, a range of eye-catching POS will be made available including: shelf barkers, chiller clings, countertop units and FSDUs.
This will be followed up later this summer by extensive TV adverts, radio adverts and digital activation to ensure the campaign is truly unmissable.