Lucozade Alert is back with a bang in 2023 with a fresh new look, designed to stand out even better on shelf and appeal to more shoppers.
After generating £1 million in sales in under two months at launch through wholesale and convenience stores in September 2021, Lucozade Alert has invested in a new striking and colourful 500ml can design across all three flavours: Cherry Blast, Tropical Burst & Original Lucozade, available now. The brand has amassed a worth of £8.1 million in value sales since launch and is continuing to grow.
Data reveals 75 per cent of adults have reported concerns about tiredness, and the Lucozade Alert range responds to a clear consumer need, as a high caffeine energy drink with Vitamin B3 to help combat tiredness, from the trusted brand Lucozade.
“The updated pack design presents a fresh opportunity to drive shopper engagement, encourage trial and drive additional purchases to help increase sales even further,” said Aoife McGuigan, Head of Lucozade Alert at Suntory Beverage & Food GB&I (SBF GB&I). “Lucozade Alert drove £1m in net sales value in two months at launch and now we’re back with a can that has even stronger shelf presence.
“Three quarters of Lucozade Alert’s sales are incremental to the category meaning the brand encourages trial and drives sales, making it a staple of the growing stimulation energy segment.”
New Lucozade Alert is supported by OOH, VOD, digital and social media advertising and PR.
To use this website you must be aged 18 years or over. Please verify your age before entering the site.
