London to Paris Cycle event raised a record total of over £105,000 for industry charity GroceryAid this year.
The annual event in its eleventh year saw more than 90 colleagues from across the grocery industry completing a three-day, 240-mile cycle to Paris.
The funds will help to provide 140 crisis grant payments for colleagues who’ve been thrown a curve ball in life and find themselves in need of support, said the charity in a statement.
The event, sponsored by Warburtons, was blessed by favourable weather as cyclists set off from Dairy Crest’s head office in Esher on September 6 where they ventured through the Surrey Hills before taking the overnight ferry from Portsmouth into France.
Day two was the longest day of the challenge as riders conquered over 100 miles through the picturesque French countryside. The final day saw riders arrive in Paris at the iconic Eiffel Tower where they enjoyed a celebration dinner and awards with a last chance to share stories of their epic journey.
Giles Fisher, Partner & Head of Category Trading – General Merchandise at Waitrose & Partners commented: “The London to Paris Cycle is a superb event. It is extremely well organised and supported by a great team, making the challenge really enjoyable. As well as raising funds for a great cause, it is a fantastic opportunity to spend quality time with colleagues from the across the industry. I highly recommend entering this event.”
The London to Paris Cycle Challenge will return in 2019, taking place from the 12-15 September.