BRITVIC Soft Drinks has kicked off its biggest ever summer marketing campaign for Lipton Ice Tea. 
With a significant marketing spend; Lipton Ice Tea is encouraging shoppers to pick up a bottle of the leading Ice Tea drink with a brand new label, summer print advertising campaign and gift with purchase promotion. 
The latest activity from Lipton Ice Tea will give shoppers the opportunity to get a free pair of sunglasses when they purchase a 500ml bottle, at participating stores. 
Retailers simply purchase two cases of Lipton Ice Tea to receive a sunglasses POS kit, which includes a counter-top box of 24-pairs of sunglasses in shelf ready packaging, as well as a branded poster and barker to drive awareness and create talk-ability in-store. 
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